Here is how we believe
your property should be showcased!

(Click images below)





Our comprehensive marketing plan is a combination of benefits realized by the affiliation of Coldwell Banker Residential Brokerage / Coldwell Banker Global Luxury, as well as the additional strategies personally employed by us, Nelson-Moe Properties (John Nelson & Cat Moe).   Here are some of the key points that we offer in the marketing of the properties we represent:




Nelson-Moe Properties (John Nelson & Cat Moe)
...where integrity, knowledge and experience count.

With over 20 years of Real Estate experience under our belt, we have been representing Buyers and Sellers in the Palm Springs area since 2000.  Being in the top 100 producers in all of California, we are continually included in the top percentile of Coldwell Banker Global Luxury Agents and awarded the President's Premier and President's Circle Awards.  (For our Bio, please click here.)

Upon taking on the listing of your property, among other things you can expect the following:
  • Professional marketing and administrative setup services to handle the marketing of your listing from start to finish
  • Professional standard photography (HDR photos) 
  • Professional copywriting for property description used in video, digital and print materials
  • AHS Home Warranty seller's coverage provided to seller during listing period
Video:
  • Non-branded virtual tour for MLS
  • Professionally produced 40-second spot on Coldwell Banker TV show, At Home in Southern California
  • Professionally produced 40-second video posted on Coldwell Banker's YouTube channel.
  • 60-second sizzle reel of listing
  • Zillow walk-through video, with an enhancement that moves your listing to the top of geographic search rakings on Zillow.
Digital:
  • Professionally designed single-property website
  • Paid demographically targeted facebook boost
  • "Just Listed" eBlast through NewPanda platform to all of our contacts
  • CB Mobile Brochure technology and sign rider
  • Open houses and new listings distributed weekly via e-mail to all area sales associates
  • Branded property marketing overview report for the seller
Print:
  • Full page glossy photo display print advertisement in the View.  
  • Professionally printed property brochures
  • Trifold property announcements with envelopes (printed and mailed)


 

Coldwell Banker Residential Brokerage
& Coldwell Banker Global Luxury

How does a name affect the marketing and exposure of your property?

Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout Southern California, offering a diverse range of properties appealing to Buyers from around the world.  

The Power is in Numbers:   
  • Over 88,000 affiliated sales agents  
  • Over 3,000 offices  /  Over 49 countries & territories.
  • $129.6 Million in sales each day
  • $7.3 Billion in sales each year
The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers.  Luxury properties that are marketed through the program will enjoy immediate syndication through an unmatched network of prominent real estate websites, including WSJ.com (Wall Street Journal - 200,000+ per issue), ListHub.com, NYTimes.com, RobbReport.com and Unique Homes.com (100,000+ per issue)

The Coldwell Banker Global Luxury Blog offers an international look into luxury and style through the eyes of today's leading voices, visionaries and style-setters:
  • 40,000+ affluent monthly subscribers
  • 300,000+ annual page views
  • 1 million+ monthly social media reach

Social Media:
The social networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
  • 52 million video views on Facebook and YouTube
  • 79 million social engagements with brand content
  • 90 thousand followers on Twitter
  • 250 thousand Facebook followers
  • 2.6 million blog views
  • 1 million average views per month on Pinterest

View Magazine:
Coldwell Banker Residential Brokerage has the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker Residential Brokerage in Arizona and Southern California.  The visually engaging, full-color magazine is distributed to consumers through news publications each month, reaching hundreds of thousands of potential buyers in targeted ZIP codes throughout the region.  Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.  




Homes & Estates Magazine:
Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.




Targeted Marketing:
By curating the data based on lifestyle, interests and financial resources, we are able to target the precise audience of affluent Buyers most likely to purchase your home.  Our partnership with WealthEngine gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for the most exclusive properties to a new level.






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